Content Analytics Market value is estimated to reach USD 6 billion by the end of 2030, along with a CAGR of 22 percent between 2022 and 2030. Content Analytics is the method of implementing business intelligence data and business analytics practices into digital content. The content analytics market enables enterprises to get numerous benefits. Through the content analytics software, companies can easily access and view the content creation amount, the nature of the content, and in which way it can empower the businesses and lead to their growth. Over the years, the technology has emerged to a greater extent, and with the surge in advanced technologies, the content analytics market growth is escalating. However, the rising use of cloud-based technologies increased in the COVID 19 outbreak, due to which the market got positively impacted. The effect of the pandemic is decreasing, and it will accelerate the market.

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Key Players: -

• International Business Machine Corporation (U.S.)
• Adobe Systems INC. (U.S.)
• Clarabridge INC. (U.S.)
• Interactive Intelligence Group INC. (U.S.)
• Opentext Corporation (Canada)
• Oracle Corporation (U.S.)
• Verint Systems (U.S.).

Segmental Analysis

The Content Analytics Market is segmented by application, deployment and vertical. The market is divided into the on-premises and cloud-based on the application segment. The cloud-based content analysis software will gain a high growth rate in the forecast period. The application segment is bifurcated into social media analytics, web analytics, text analytics, speech analytics, etc. Social media analytics will dominate the market in the forecast period as most people spend their time on social platforms. Not only people but different enterprises and industries also use this platform to improve market growth as this increases exposure. The variables of the vertical segment of the Content Analytics Market are IT and Telecommunication, media and entertainment, retail and consumer goods, healthcare, government, BFSI, travel and hospitality, and others.

Report Overview:

The global content analytics market outlook is mentioned in the following:

• Market Overview
• COVID19 Analysis
• Market Dynamics
• Segment Overview
• Regional Analysis
• Competitive Landscape

Regional Analysis:

The Content Analytics Market is studied in five major regions such as North America, Asia Pacific, Europe, and other parts. North America will register a high CAGR in the market in the forecast period. The presence of major vendors and the rising use of content analytic software will improve the market condition in the forecast period. The Asia Pacific is growing in the second position due to the high adoption of digitalization. The region is also experiencing high development in IT structure and will propel the market.

Industry Update:

LinkedIn has announced to the customers that it is bringing some new tools for creators, including improved content analytics, new profile video tools, newsletter showcase options, a subscriber bell for update notifications, etc.

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