Chiefs quarterback Patrick Mahomes has a prominent role in a Coors Light ad that dropped on Wednesday a direct violation of the NFL's policies allowing players to appear in alcohol commercials.Or, it would be a violation, if Mahomes hadn't hilariously circumvented rules that would otherwise bar his appearance. As it stands now, he NHL Seattle Kraken Women Jersey merely is promoting the new Coors Light, a stainle s steel flashlight (which has suspiciously similar descriptions to Coors Light, the beer).Here is the ad, which describes the product as coming in sizes of 12 or 16 fluid ounces, is "great for summer nights" and has high-quality steel so it feels as cold as the Rocky Mountains to use a random analogy.Introducing The Coors Light. Get your The Coors Light at Patrick Mahomes II (@PatrickMahomes) MORE: There you have it. It's a flashlight, not a beer, as Mahomes said in a humorous news release:This summer Im excited to team up with Coors Light again to debut The Coors Light, Mahomes Haydn Fleury Women Jersey said. Its a legit flashlight. Its made with high-quality steel. So it feels cold like the Rocky Jared McCann Jersey Mountains.The company will actually release a limited number of flashlights every day at 10 a.m. ET from Wednesday through Friday. The flashlights cost $15 the same number as Mahomes' Chiefs jersey at TheCoorsLight.com. Proceeds will go to the "15 and the Mahomies Foundation," so the ad will result in some real-world good while working to promote Coors Light.Chris Steele, Coors Light's senior director of marketing, told the entire ad was based on wordplay, which technically allowed Mahomes to endorse the brand, if not the beer.Its a play on words. We love the pun, Steele told Forbes. Its a way for him to have a fun, little campaign with Coors Light while still following all the rules."MORE: Of course, all of this shirking of rules is nece sitated on the NFL's rules regarding Jamie Oleksiak Women Jersey player appearances in beer and liquor ads.The league has strict guidelines when it comes to players appearing in beer ads, which the league only began allowing in 2019 following three straight seasons of year-over-year decline in TV viewership. Here are the rules, per a 2019 report from :Only active players can appear in ads.Advertisements can't imply players are endorsing a product (this is the rule Mahomes circumvented to appear in the Coors Light ad).Brands must use a minimum Jordan Eberle Women Jersey of six players if multiple players appear in an ad.Brands are required to have an existing sponsorship (or sign a sponsorship deal) with any player's respective team at the time.All of this resulted in the humorous Coors Light ad which, remember, is for a flashlight. Not a beer.