The demand for plasma powder has been rising and does not see a reversal in long-term trends. Considering its high biological value, water solubility, and three quartiles of protein content, plasma powder has experienced a significant boost, lately. In addition, it comprises a high amino acid profile, is better able to be digested, and promotes health because of immunoglobulins or antibodies content. These functional and biological properties and high protein content have provided an impetus to the use of plasma powder in the food and beverages industry. Extensive food applications and demand for healthy processed food items are shifting the centre of gravity of the plasma powder demand pyramid sharply upward. Altering customer demand patterns and a shift towards high-protein, ready-to-eat, high-nutrition food products are likely to sustain overall market expansion throughout the projection period.

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Upwelling Pharmaceutical Application, and Pet Production Activities to Aid in Plasma Powder Market Expansion

Besides food applications, plasma powder is also used in drug formulation. The pharmaceutical industry is experiencing major developments at the behest of steadily rising drug sales, the need for better tablet formulations, and the growing geriatric population. Amid such a rise, the global plasma powder market is expected to stay lucrative, going forward. An overarching aim to enhance pet health has propelled pet manufacturers to involve innovative ingredients. Soaring pet production activities and limited availability of ingredients in wet pet foods, snacks, and treats have been pervasive. Plasma powder is looked up to as a healthy alternative serving as an innovative ingredient in pet production activities. The panoramic view of the market is pointing towards promising growth in the upcoming years.

Prominent Use of Bovine Plasma Unlocks New Growth Avenues for Plasma Powder Market 

Bovine plasma serves as an emulsifier and fat replacer and is significantly used in processed food products. Burgeoning processed food industry and amplified export and import of processed food products have created a worldwide demand for bovine plasma. Noticeably, bovine plasma mitigates the pollution risk and simultaneously averts the loss of a valuable protein source. This has translated into significant gains on the environmental and business front. When used in cattle feed, bovine plasma acts as an immunity booster with high protein content. It also improves intestinal function in young calves and enhances the productivity of cattle. Other benefits include a better faecal score, curtailed mortality, fewer scour days, and minimal dehydration. Growing demand for superior quality animal feed premix products is raising demand for bovine plasma, in turn, creating a substantial business opportunity for the plasma powder market. 

Surge in Pet Owners Creates Blueprint for North America’s Leadership in Global Plasma Powder Market

A significant proportion of North America’s population owns pets which have created robust demand for high-nutritional-value pet food. This has translated into numerous revenue generation opportunities for the players in the region, placing North America in the dominant position. Favour government norms to curtail antimicrobial growth regulators in livestock imperatives for regional market expansion. Moreover, plasma powder is also used in bakery products as a low-cost egg substitute. Demand from the food processing industry coupled with changing consumer preferences is further fuelling the plasma powder market growth. 

Major Market Players

Some of the most established players in the global plasma powder market include APC Inc., Rock Mountain Biologicals, Darling ingredients, SARIA Group, Veos Group, Actipro, Merck KGaA., and Lican Food.

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